Advanced analytics are all the rage! As disruptions such as COVID-19 highlight the need to harness the power of external data to better manage supply chains, organizations are ramping up their analytics programs. As the variety, velocity, and granularity of data increases, most organizations are struggling to play catchup. Gathering, cleansing, and preparing data for supply chain decisions, often take as high as 60 to 70% of an advanced analytics initiative. This significantly impedes the speed at which analytics can be adopted. In this highly engaging track, we will review best practices in establishing a solid foundation in data, emerging technologies to manage the data complexity, with some practical examples, and pitfalls to avoid.